The importance of collaboration

We experience collaboration more than I think we truly realize. Whether it’s in the classroom, a job, or simply hanging out with friends. In some way we are all collaborating on something. We usually associate collaboration with working together in groups, or in our workplace. The world of business, especially PR is surrounded by the constant collaboration of people working together.

The biggest part that people will tell you about entering the world of Public Relations is the importance of connections. You should go to many events and meet people who are doing the same things as you. This field is based on the relationships you make with people and connecting with them. Public Relations is all about building relationships and connecting with people. With connecting with people comes the aspect of sharing ideas, opinions, and what works for them. Whether these connections are made through brand deals, social gatherings, the work place, or really anywhere. Yet again, collaboration. No matter the interaction you have with someone, whether it is casual or a formal encounter each situation some aspect of collaboration is taking place.

Public Relations and collaboration go hand in hand the world of Public Relations would not be successful if it weren’t for this. Pubic Relations focus a lot of working with other brands and creating brand awareness. For this to be possible, it requires a strong team effort. You use collaboration through creating goals and how to achieve these goals. It is also important for the act of brainstorming and how to best continue to progress or change what your’e doing to create more success. Also to create an understanding of measurements and numbers of successes, and to work on individual success for everyone moving forward or for next upcoming campaigns. People all specialize in different things, without their input and working with other people on the team and explaining to them what is going on a large chunk of information would go unknown/ understood.

In order for the world of communications to work, “the need for collaboration and integration across marketing communications functions and with other strategic groups and units within your organization and beyond.” This need for quick solutions and completely expectations forced everyone to work closely together to get the goal achieved. If it weren’t for collaboration there would be complete chaos within the company or organization. “Through cross department and geographic collaborations and the inward and outward alignment representing one company and one purpose to the world, organizations can achieve needed cost efficiencies, manage transparency, move faster, be more agile competitively and minimize the risks that result from a lack of alignment.” A collaboration between the client and their Public Relations agent is also very important. You’re working to help them with their company or organizations and the success that you both wish to see happen. Whether it is new ideas for the brand, a new campaign ad, or even just the trust and bond between the client and agent. As a PR you have the fate or their company in your hands, their success, and reputation lie within you and your actions.

“Collaboration is the key to making the most out of your work with a PR agent.”

“Good PR comes from a PR agent. Great PR comes from agent-client collaboration.”


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