We are seeing an uprise in the amount of people becoming or trying to become influencers in social media. If you can do it right, it really can be a good job for you. The biggest platform where we see influencers is Instagram, “last year saw a whopping 12.9 million brand sponsored influencer posts. And that number is estimated to double in 2018, creating an estimated market size of nearly $1.7 billion.” Not only is it a good way to make money for the influencer themselves it is also a great investment for companies as well. Working with people who have large followings is a great tactic to get the word out about your brand or product.
CBS News provided a list of the 2018 top social media influencers this list consisted of influencers of many different backgrounds of how they began. The first being Huda Kattan, a makeup artist who founded her own makeup line. Lele Pons, who is known for her YouTube and Instagram post and is a brand ambassador for CoverGirl. Amanda Cerny, who is a former Playboy playmate who is now known for her fitness posts. Josh Ostrovsky, who is known for his meme based page full of satire and also the founder of Swish beverages. This is just to name a few, but what we really want to know is how are they doing it? How did they get to this point to gain this sense of fame and large following?
The easiest explanation is they created the content that people wanted to see, the things that people are interested in. For Josh it was creating content that made his viewers laugh, which is how he gained his following through this satire that allowed him to be able to create his own brand of beverages. Amanda was known from her past as a playboy playmate, but is now about fitness as are many other people. Lele gained her following through vine and creating video content of many different kinds that allowed her an opportunity to now work with CoverGirl. You have to find what you are interested in and make that your focus, but also knowing that other people spark an interest in the same content. Another huge part is the consistency at which you post and the people you are engaging with and making connects to get you to the next point in your career of an influencer. You begin to work with brands and in some cases creating your own other than your social media brand. With consistency comes quality, be a crowd pleaser, you need to publish top-tier content and that targets the audience that you wish for or who you wish to create a connection with. Who you know is also important, so engaging with your followers to make them feel like they matter and create a bond plays a huge role in this. It makes your followers feel respected and that they aren’t just a number in a group of fans ( which really is what it is). Being able to be relatable and make people think they are like you or can have the life you do also creates a bond between the followers and influencers.
When it really comes down to it, consistency, engagement, making connections, and being original will get you far and to where you want to become as a social media influencer. Although, it does take a lot of time and hard work and dedication, being an influencer can be a very profiting job and you get to share with the world the things you love.